Shawn’s reply is spot-on, and I just wanted to share our structure in case it helps.
We have a few staff in IT that are dedicated to ChMS (primarily helping ministries get the most of our data, and keeping the data clean). They help with the business logic, reporting, targeting who to send communications to, etc.
We also have someone on our “editing” team devoted to handling the wording and branding of website content, specifically those driven by our ChMS (we’re on Ministry Platform, and while MP doesn’t host our public website, our WordPress site pulls all dynamic content from MP).
We have a separate “Web Team” that is under Communications. They handle building and maintaining all of our websites (and YouTube channels, a few social media accounts, etc.) and they’ll typically create placeholder pages for us, the IT staff will throw widgets on the pages that pull from our ChMS, and editing will simply add the items in the ChMS that will automatically show up on the website.
For us, this allows the web team to focus on the overall web presence (even though they don’t know anything about our ChMS) and IT focuses on data flow, data integrity, and security, and editing focuses on the specific words and art (which our design team generates).
IT winds up only getting involved when we launch new features and new integrations, otherwise it is just editing creating events, which they’ve been trained extensively on and are very good at. IT still jumps in to help with complex needs, but overall we serve as consultants more than anything.
I could see an argument for the web team to be under IT, but I prefer them being under communications personally because their focus is communication and my focus is plumbing. I feel like having web under our more “creative branch” helps them to shoot higher than I would personally as someone focused on the more technical aspect.
Overall, if we were to do it over and were using our ChMS as our website, I’d probably go back on what I’m saying and put the Front-end and Back-end folk on the ChMS branch of the IT team and still require a dedicated wordsmith to provide actual content.